Archives for January 2016

3 Reasons to Rely on Cheap Stock Photos for Commercial Use

cheap stock images

As a business owner, ignoring imagery entirely really isn’t an option.  We live in a visual world, and the internet specifically has made the use of imagery in promotional content just about unavoidable.  For business owners concerned with their bottom line, there’s really no better choice out there than cheap stock photos to meet illustrative needs.  But that doesn’t mean that there aren’t other choices out there.

For one, some business owners choose to ignore licensing altogether, and use images found randomly through Google searches or other places for their promotional content.  But going this route can lead to legal trouble, and end up costing a lot more in the end.  Another option is to rely on commissioned photography, but professional photographers charge high fees to stage shoots.  Luckily, most businesses don’t need editorial or commissioned photography for their commercial purposes, and cheap stock images are perfectly appropriate for most business leaders to rely on.  Here are three reasons to rely on cheap stock photos for commercial use.

  1. Cheap Stock Photos are Affordable

The number one reasons why so many businesses decide to explore using stock photography in the first place, and the biggest reasons why many businesses come to rely on stock imagery, is that cheap stock photos for commercial use are incredibly affordable.  Depending on the vendor you choose and the volume of imagery you are download, some cheap stock photo sites license imagery for pennies per photo.  Even more niche sites that sell each individual stock photo for dollars or tens of dollars can save you money.

That’s because one of the biggest legal alternatives to cheap stock photography is higher priced editorial photography, which is typically licensed differently and costs a lot more to utilize for commercial purposes.  The stock photo industry has evolved to provide businesses with the best possible imagery at the lowest possible price, and other photo purchasing destinations on the internet just can’t compete if you are on a budget.  If you need imagery for the most affordable prices possible, your business can rely on stock photography.

animals cheap stock photos

  1. The Best Cheap Stock Photos Are High-Quality

Stock photography has garnered something of a bad reputation in some corners of the internet due to the perception that stock imagery is always low quality, but in reality most cheap stock photo sites make it a priority to offer a wide variety of high-quality imagery.  The misconception that all stock photos are “corny” or low definition, is just that, a misconception.  And when you really start looking at the quality of imagery available at most stock photo vendors, along both aesthetic and definition guidelines, there’s a lot more high-quality content for an affordable price than you might think.

For starters, most cheap stock photos are offered as high definition image downloads, though some cheap stock photo sites do make customers pay a little bit more for higher definition files.  As long as you are working with a reputable vendor, it should be possible to download any cheap stock photo at high definition.  Additionally, most stock photo vendors have a selection committee to make sure that all images offered for download are usable for commercial purposes and meet aesthetic standards.  Combine all of these factors, and it’s easy to see why so many businesses rely on cheap stock imagery for consistent quality.

  1. Cheap Stock Images Provide Unparalleled Variety

Most businesses need more than one type of photo for marketing and commercial purposes, and stock photo sites meet the need for variety by offering a wide variety of imagery for download.  Commissioning a photographer for every shoot and getting the perfect image for your ads is incredibly expensive, but by browsing a stock photography library, you won’t need to.  If you need cheap stock photos for commercial use, your probably need lots of different kinds of images, and cheap stock photo vendors are the best place to get variety.

These days, most major stock photo vendors offer literally millions of images to choose from when you are looking for the right cheap stock photo to download.  Big vendors group images into dozens of categories to make them easier to find, demonstrating the wide variety of content available to businesses.  If you need to be sure that you can always find the right imagery for your commercial purposes, and be confident that your marketing imagination isn’t limited by variety, there’s nothing better to rely on than cheap stock photography.

Cheap Stock Photos are Here to Stay

For some business owners, cheap stock photography might sound “too good to be true” or feel like a passing phase.  But the huge and growing number of vendors in the stock photo industry, as well as the consistent demand for good stock imagery, means that cheap stock photos are here to stay.  That means that if your business needs imagery to rely on, cheap stock photos are the right choice for years to come.